Twitter for Business

How to use Twitter for business

Using Twitter 

The biggest thing you need to overcome when using Twitter is the whole ‘never speak to strangers’ mantra.  Most people when they first sign up to Twitter feel like they should only speak to people they already know, but the whole point of Twitter is to connect with people you don’t already know, as well as strengthening relationships with those you do.   People won’t think it rude if you start talking to them or join a conversation, and it’s amazing how many friends you will quickly make on Twitter.

As with all social media platforms you want to keep self promotion to a minimum. You want to give people a good reason to follow you, so share tips, useful advice, projects, inspiration and then pepper in a few updates about your business (less than 25% of your updates).


Starting off

Make sure you fill out your profile and include a picture (avatar), tell people a little about yourself, who you are, what you like to do and if you have a blog or website include a link.  How to use TwitterOften people scroll through their follower’s list to decide which people to follow back, if they can’t see any information about you they could easily skip over you.   If however they can see you have something in common they are more likely to follow you back.

A few basic bits of Twitter lingo to start you off:

RT/retweet – This is when someone shares what you have tweeted with all their followers. This gives your tweets a lot mor reach, not only are your followers seeing it but so are other people's followers.

TT /top trends – You will find these on the left hand side of your screen, these are popular topics which are being talked about on Twitter. Click on them to see tweets on that subject.

#/ hash tag – These can be used in different ways, if you are having a group discussion you can all use the same hash tag at the end of your tweet and then by clicking on that hash tag people can view the whole conversation.  For instance Crafter Minds do a weekly discussion using the #crafterminds hash tag.   

Alternatively, it can be used to give more information about the subject of your tweet for example:

Sewing World is the best, full of great projects and articles #favouritemagazine

@ - putting the @symbol in front of someone’s Twitter name directs your tweet at them, or lets them know you have mentioned them.  This means it will show up in their mentions so they know you are talking to/about them.  If you forget to add the @ symbol in front they may not spot your comment.   Where it says @ connect on the top left of your screen click on that to see who has mentioned you.  Try to take the time to reply to tweets directed at you or mentioning you, this will help build relationships.

#FF – This means Follow Friday, you use this hash tag followed by people’s twitter names (with the @ in front) to recommend other tweeters to your followers.  Some people list their favourite people to follow by Twitter name only, others will list just a couple at a time and gives reasons as to why they are good to follow.

DM/Direct Message – This is a way of sending a private message to someone on Twitter so that only they, and not all your followers, will see it.  Click on the envelope at the top of your screen to view and send messages.   Someone must be following you in order for you to be able to direct message them.

Tips for social networking


Who to follow

One good way to find new followers with similar interests to you is to find a magazine or website which covers your interest and go through both their followers, and the people they follow and you will probably find many that interest you too.  Try not to follow a huge amount of people at once or it may look like you are a spammer, pick a few at time and try to take time to look through some of their posts.  There could be an opportunity for you to start up a conversation with someone.

You can also use the search box at the top of the screen to search for keywords relevant to your interest and follow people who are discussing the things that interest you.

Getting new followers

As with all social networking the best way to pick up new followers is to interact, often when you chat with someone they will follow you back.  Take a look through their last few tweets and see if you can find a reason to tweet, if you can respond to anything they tweeted, or retweet something they have tweeted. If the person replies their followers will see them chatting with you and they might follow you a well.  Someone might retweet something you said and that can pick you up more followers too.

How to use Twitter to promote your businessCompetitions

Twitter competition rules are a lot more relaxed than Facebook's.  They give you some guidelines here which basically encourage you to not encourage behaviour that will annoy other users - such as asking people to tweet things repeatedly.

Things to remember

  • Never post in haste, things spread incredibly quickly around Twitter and it’s hard to take something back once you’ve said it.  Think carefully about what you say as once you post it is in the public arena.

  • If you are using Twitter to promote your business remember that what you say reflects on your brand.  If you tweets are full of spelling errors, poor grammar, swear words, etc that could put off potential customers.

  • Keep self promotion to a minimum, if you start to spam people with lots of links to your Folksy shop, blog or website or telling everyone how great your product/service is you will find your follower numbers drop quickly.

  • Be sociable, interact as much as possible, chat to people even if you don’t know them, retweet other people’s posts and join in as much as you can.  That is the best way to get the most from Twitter and to quickly make Twitter friends.
  • Don't post loads of tweets at once or you risk filling up people's feeds with your tweets, which can often lead to them unfollowing you.


Useful resources

Twitter  Has a guide for business users here

Creative Boom has a good guide to building a good reputation on Twitter.

Copy Blogger have compiled a whole list of useful guides to using Twitter in their Ultimate Twitter post here:

Craft Blogs UK have a useful guide to Twitter basics

- Have a brilliant Twitter Guidebook on their site here.