How to use Pinterest

How to use Pinterest for business


Beginner's Guide to Pinterest


Pinterest can be described as a virtual pin board, when you come across a product, tutorial or image etc that you like online you can pin an image of it onto one of your Pinterest boards.   Your boards then serve as visual bookmarks so you can go back to those pages at a later date, and your friends can share the links by pinning them to their own boards.   

Warning: It can become highly addictive and before you know it you’ve spent a whole evening browsing beautiful things!

You just pop over to the Pinterest site to sign up - http://www.pinterest.com/.  If you run a business it is worth upgrading your account to a business one (for free) because you then get pin analytics so you can see your most popular pins, how many clicks you are getting etc.

Once you have signed up you create boards based up themes (such as - tutorials, fabrics, products I love) and you add a ‘pin it’ option to your toolbar so that when you spot interesting things whilst browsing the net you can easily pin them to your boards.   You can also find friends or people with similar interests and follow their boards, and then their new pins will show up on your home page when you log in.

Useful tip - If you create several different boards with overlapping themes it will allow you to pin things from your site more than once, so you can space the pins out.  For example you could have a projects for the home board, and a cushion projects board and pin a cushion project from your site to the projects for the home board this week, and to the cishion projects board in a week's time.

How to pin an image onto Pinterest

Pinning an image

 Basics:

Pin It button: To add the Pin It button to your toolbar click here.   You will also find Pinterest widgets to add to your site there too.

Creating new boards:  Click on the Add + on the top right and select ‘create a board’.

Uploading pins:  You don't just have to pin things from websites you can upload your own images direct to Pinterest and then add in a link to your site/shop/blog.  To do this click on the + button at the top right and select 'add pin'.  Choose an image to upload and add your description then save.  Remember at this point it has no link attached.  So go to view the pin and then click on the pin to view it full screen, and click the little pencil under the image.  This will allow you to add a link in.

Editing current boards/pins:  Click on the drop down menu underneath your name at the top right of the page.  Select 'your profile and pins' to then view or edit your boards or pins.  Don't forget to give your boards a keyword rich description so search engines will pick them up.  Do the same with your pins too.

Updating your profile:  Click on your name on the top right of the page, and then select 'your profile and pins'.  Where you see your profile near the top of the page, there is a pencil to the bottom right, select this to edit your profile.  You can also use it to manage your e-mail notifications and change your password if you select the 'settings' option from the drop down menu.   I highly recommend changing your e-mail settings so you don’t get notified every time someone re-pins one of your pins, it gets annoying very fast!

Social Share:  When you are adding a pin you can tick the boxes under the comments to share your pin on Facebook or Twitter, after you have pinned it also gives you the option to share again.  To share your pin at a later date, or to share someone else’s pin just click to load the image and the share options will be on the top right side of it.

Recent activity:  You can keep track of people commenting on your pins, re-pinning your pins and following your boards by viewing the recent activity updates on the top right of your screen.

Searching: There is a search bar at the top left of the page where you can type in keywords to find pins that interest you.

Finding Friends: Use the drop down menu under your name and select the ‘find friends’ option to find friends who are already on Pinterest, or invite friends who aren’t.  Don't forget to follow me.

Private Pinterest Boards - When you create a new board you will see you have the option to make it private.  That means other people cannot see you pins, this can be useful when you want to do research, or create a board before putting it live.

Pinterest/source: If you would like to see what people are pinning from your website, or other websites simply type in: www.pinterest.com/source/yoursitename into the browser to view the most recent pins.  So for example to see the most recent pins from The Sewing Directory you would use this link: http://www.pinterest.com/source/thesewingdirectory.co.uk/ Why not use it to find out what content is regularily pinned from your competitor's websites?

 

Useful tip - If you highlight some text on the page before you press the pin it button it will carry the text over to the pin description, as below.

 

Useful Pinterest tip


Pin Etiquette

  • Attribute your images - Link back to the original site you took the image from; you can also give more details as to the image source in the comments box.
  • Go easy on the self promotion.  As with Facebook & Twitter if you self promote too much people will stop following. 
  • As with all social networking sites be friendly, share and interact with others.

Adding the pin it button on Safari

Several people have contacted me to ask how do you add the Pin It button to an Ipad, or how do you add the pin it button on a Mac?  It is slightly different to the normal method so I thought I'd share a couple of useful links which explain how to add the Pin IT button when using the Safari browser.

There are written instructions here.

There's a useful video here too showing you how to do it if you prefer visual instructions to written ones.

 

Other useful Pinterest Links

Get many of your Pinterest questions answered using their help section: http://pinterest.com/about/help/

Useful tips on using Pinterest: http://www.squidoo.com/how-to-use-pinterest

If you use Pinterest for business then take a look at this post from Build a Little Biz.

You can also find other advice on using Pinterest for business on our business tips board.

Basics:

Pin It button: To add the Pin It button to your toolbar click here.

Creating new boards:  Click on the Add + on the top right and select ‘create a board’.

Uploading pins:  You don't just have to pin things from websites you can upload your own images direct to Pinterest and then add in a link to your site/shop/blog. 

To do this click on the + button at the top right and select 'add pin'.  Choose an image to upload and add your description then save.  Remember at this point it has no link attached.  So go to view the pin and then click on the pin to view it full screen, and click the little pencil under the image.  This will allow you to add a link in.

- See more at: http://www.thesewingdirectory.co.uk/how-to-use-pinterest/#sthash.LFW14TYB.dpuf